About Adidas
Adidas AG is a German sports apparel manufacturer and parent company
of the Adidas Group, which consists of the Reebok sportswear company,
TaylorMade-Adidas golf company (including Ashworth), and Rockport.
Besides sports footwear, the company also produces other products such as bags,
shirts, watches, eyewear, and other sports- and clothing-related goods.
The company is the largest sportswear manufacturer in Europe and the second-biggest
sportswear manufacturer in the world, with American rival Nike being the biggest.
Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler
Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma,
which was the early rival of Adidas. Registered in 1949, Adidas is currently based in
Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs
typically feature three parallel bars, and the same motif is incorporated into Adidas's
current official logo. The "Three Stripes" were bought from the Finnish sport
company Karhu Sports in 1951. The company revenue for 2009 was listed
at €10.38 billion and the 2008 figure at €10.80 billion.
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